SAN FRANCISCO -- Imagine uncovering treasure where you least expect it: in your wallet. That's exactly what 25 winners will experience this holiday season, as Visa USA will give them each a chance to win an extraordinary treasure - all their 2004 Visa purchases free.
The "Visa Year of Treasure" marketing campaign is being conducted in conjunction with the highly anticipated holiday blockbuster from The Walt Disney Studio's - "National Treasure" - which opens in theaters nationwide on November 19.
"By using the Visa card they already have in their wallet, millions of holiday shoppers are automatically entered for a chance to win this amazing treasure," said Susanne Lyons, executive vice president, brand marketing for Visa USA. "This is just one more way Visa brings its cardholders closer to the things that matter to them - like this great Disney film."
In the Year of Treasure promotion, cardholders who use their Visa card in November and December are automatically entered for a chance to win the total amount of Visa purchases made on their winning Visa card from January 1 to December 31, 2004. Winners will be randomly selected at the end of the promotion period. No purchase or obligation is necessary to enter or win. Visit www.visa.com/treasure for complete Official Rules.
In addition to the national campaign, Visa cardholders and consumers can also play the "Reveal the Treasure" game beginning November 1, an online instant win game that uses e-Decoder game pieces to reveal prizes on www.Visa.com/treasure. Prizes include AAA vacations valued at $4,000 each and Visa AAA prepaid gift cards ranging from $100 to $500. Nine million e-Decoder game pieces will be distributed by Visa's member financial institutions and AAA branches across the United States, select college campuses and college cafes, movie theatres and grass roots events in major markets. No purchase or obligation is necessary to enter or win. Visit www.visa.com/treasure for complete Official Rules.
About National Treasure
A secret from our nation's past will lead to the greatest adventure in history. Producer Jerry Bruckheimer ("Pirates of the Caribbean," "The Rock," and "Armageddon"), and director Jon Turteltaub ("Phenomenon, "While You Were Sleeping") team up to bring you "National Treasure," screenplay by Ted Elliot & Terry Rossio and Marianne Wibberley & Cormac Wibberley and Jim Kouf (credits not final). Academy Award(R) winner Nicolas Cage stars as the brilliant Benjamin Franklin Gates, third generation treasure hunter. All his life, Gates has been searching for a treasure no one believed existed: amassed through the ages, moved across continents, to become the greatest treasure the world has ever known. Hidden by our Founding Fathers, they left clues to the treasure's location right before our eyes...from our nation's birthplace, to the nation's capitol, to clues buried within the symbols on the dollar bill. Gates' life-long journey leads him to the last place anyone thought to look: a map hidden on the back of the Declaration of Independence. But what he thought was the final clue is only the beginning. Gates realizes in order to protect the world's greatest treasure, he must now do the unthinkable: steal the most revered, best guarded document in American history before it falls into the wrong hands. In a race against time, Gates must elude the FBI, stay one step ahead of his ruthless adversary (Sean Bean), decipher the remaining clues and unlock the 2000 year-old mystery behind our greatest national treasure.
About Visa USA
Visa is the world's leading payment brand and largest consumer payment system, enabling banks to provide their consumer and merchant customers with a wide variety of payment alternatives. Nearly 21,000 financial institutions worldwide rely on Visa's processing system, VisaNet, to facilitate $2.5 trillion in annual transaction volume with virtually 100 percent reliability. Consumers in more than 150 countries carry more than one billion Visa-branded cards, accepted at millions of locations worldwide. Within the U.S., nearly 14,000 financial institutions issue more than 400 million Visa cards, accounting for more than $1.1 trillion in annual transaction volume. Visa offers a trusted, reliable and convenient way to access and mobilize financial resources - anytime, anywhere, anyway. For more information about Visa, please visit www.visa.com.
COPYRIGHT 2004 Business Wire
COPYRIGHT 2004 Gale Group
