Entertainment Editors/Business Editors/Travel Writers
WOBURN, Mass.--(BUSINESS WIRE)--March 18, 2004
Expanded functionality focuses on complex trip-building
NLG, one of the nation's leading online and offline leisure travel companies, unveiled the newest evolution of its industry-leading technology for marketing and selling vacations.
The latest NLG Vacation product release focuses on expanded complex trip-building functionality, allowing consumers to customize their trips by adding rental cars--a new line of business for NLG--and Walt Disney World(R) Theme Park tickets.
NLG is now a Walt Disney World(R) select wholesaler. Consumers vacationing in Orlando can select from one of 21 themed Walt Disney World(R) Resort Hotels and experience all of the Walt Disney World(R) Theme Parks, Water Parks, and more with the Ultimate Park Hopper Ticket. The Ultimate Park Hopper Ticket saves time and money when visiting multiple parks in one day ("park hopping").
"We continue to invest aggressively in our leading technology platform to create the most easy-to-use and consumer-friendly experience," commented Brad Gerstner, co-CEO and president of NLG. "As consumers increasingly strive to coordinate trip arrangements in one place, we're fulfilling that desire by enabling enhancements such as Walt Disney World(R) Theme Park tickets and rental cars."
The overall customer experience is improved with a streamlined booking engine and improved product merchandising. These new enhancements and inventory are now available on Orbitz (Nasdaq: ORBZ), a leading travel web site. NLG plans to release additional upgrades in Summer 2004.
Highlights of NLG's latest product release:
-- Overall improved navigation and user interface. Improved flow,
enhanced descriptions, and placement of action icons more
clearly guide the consumer through the shopping and buying
experience. Also includes a summary page to serve as a final
review before the customer enters billing information.
-- Rental car reservations. Consumers can now reserve rental cars
through Alamo, Hertz, and Avis.
-- Walt Disney World(R) Resort Hotels and off-site properties
near the vacation kingdom available with Walt Disney World(R)
Theme Park tickets. Consumers may purchase Walt Disney
World(R) Theme Park tickets dynamically online within the
existing shopping path.
-- New presentation of hotel content. New suite of hotel
information pages will display richer hotel content to include
the following: header section with traveler reviews, featured
traveler review, Walt Disney World(R) Theme Park ticket
call-out (where applicable), hotel rating, hotel overview,
hotel logo, hotel image, rooms, activities, dining, and media
gallery.
-- Location statements. Improved description of hotel's proximity
to key attraction(s) (e.g. Montego Bay, Jamaica: Across the
street from Palm Beach).
-- Error messaging. In-line error message description and
placement. Users easily understand where the error occurred
and what needs to be changed.
-- New Customer Information, Billing, and Shipping pages.
Enhanced user interface enables a third-party payer to
purchase a vacation as a gift.
About NLG
NLG is one of the nation's largest online and offline leisure travel companies. The company enables consumers to plan and purchase their vacation or cruise online using industry-leading dynamic packaging technologies or offline with highly experienced travel consultants.
The company interacts with millions of consumers through a portfolio of leading brands that it owns or licenses, including Vacation Outlet, CruisesOnly, 1-800-CRUISES, Cruises.com, Orbitz (Nasdaq: ORBZ), SAM'S CLUB (NYSE: WMT), Yahoo!, Hotwire, priceline.com (Nasdaq: PCLN), AAdvantage Cruise, and many others. NLG is headquartered in Woburn, Mass. For more information, visit www.nlg.com. For outstanding vacation and cruise deals, visit www.orbitz.com.
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